A sport performance and mental wellness platform built for athletes, parents, coaches, and organizations navigating the invisible challenges of competitive sport and life.
A New Mental Conditioning Program
to Help Athletes Win "The Invisible Game™"
Our team is looking forward to introducing you to The Huddle community and "The Invisible Game™" online educational program.
After We Play is designed to help
Who We Are
After We Play is dedicated to supporting athletes through every stage of their journey. From the pressures of competition and performance to questions of identity, purpose, and mental wellness, we help athletes build the skills they need to thrive both in sports and in life.
We exist to fill that gap by providing programs, tools, and a supportive community that empower athletes to rediscover their purpose, rebuild confidence, and thrive well beyond the scoreboard.
To help athletes compete with freedom and confidence and carry that same freedom and confidence into every chapter that follows. We believe that leaving the game isn't the end — it's the start of a lifelong journey of growth, impact, and purpose.
A world where every athlete transitions from sport into life with resilience, identity, and a renewed drive to succeed — in their careers, families, and communities.
Founder & Managing Director
A former successful collegiate athlete and longtime entrepreneur, Scott brings firsthand experience from both competitive sports and business leadership. His own post-sports transition inspired him to launch After We Play, transforming personal challenges into a platform that now serves athletes across the world.
His work is rooted in strong family values and timeless life principles, with a deep belief that athletic success and personal growth are inseparable. As Managing Director, Scott works closely with universities, youth sports organizations, and professional leagues to deliver programs that protect athlete wellbeing, foster leadership, and prepare players for lifelong success.
Chief Clinical Director
Trained and licensed as a clinical psychologist with specialized expertise on the unique demands of being a competitor and performer, Dr. Freeman works with athletes to maximize their performance and overall well-being. In her private practice in Charlottesville, VA, she focuses on mood and anxiety disorders, eating disorders, body image concerns, trauma and PTSD, and relationship issues — using interventions that are empirically supported and fit best for each client.
Dr. Freeman earned her B.S. from Northwestern University where she was a varsity student-athlete and captain of the Women's Swimming and Diving program. She completed her master's and doctorate in Clinical Psychology with a specialization in Sport-Performance Psychology from La Salle University in Philadelphia, and has provided services to student-athletes across the Big 12, SEC, and Big 10 conferences.
The Invisible Game™
A Six-Module Mental Performance Curriculum
Developed with Dr. Lori S. Freeman, Licensed Clinical Psychologist — designed to help athletes understand and navigate the inner pressures that shape performance, identity, and life beyond sport. This is the work that happens before the whistle blows.
Designed to Help Athletes Understand
"The strongest athletes aren't just physically prepared — they understand what's happening inside, and they know how to work with it, not against it."
— Dr. Lori S. Freeman, Licensed Clinical PsychologistThe Huddle
Eight-Component Digital Platform & Community
An integrated digital platform and mobile app where athletes learn, connect, and grow together. Eight purpose-built components designed to support the full athlete experience — on the field, in the locker room, and in every chapter that follows.
Every athlete has a story.
We'd love to hear yours.
The moments that shaped you. The challenges you faced. The lessons you learned. Whether you're currently competing or navigating life beyond sports, your experience matters.
Share your story and help us build a community where athletes know they're not alone.
Arriving Late Summer 2026.
After We Play is in final development and pilot preparation. We're launching with confirmed partners and a platform that's ready to grow.
For more information, contact us at [email protected]